GOP: Draw voters in without irking base

WASHINGTON — WASHINGTON The Republican Party, having lost the popular vote in five of the last six presidential elections, confronts a dilemma that's easier to describe than to solve: How can it broaden its appeal to up-for-grabs voters without alienating its conservative base?

There's no consensus yet on how to do it. With the next election three years away, Republicans are tiptoeing around policy changes even as they size up potential candidates who range from tea party heroes to pragmatic governors in Republican- and Democratic-leaning states.

There's a partial road map, but it's more than two decades old, and the other party drafted it. Democrats, sick of losing elections and being tagged as out-of-touch liberals, moved their party toward the center and rallied behind Arkansas Gov. Bill Clinton in 1992.

Strategists in both parties say Clinton's achievement, however impressive, may look modest compared to what a Republican leader must do to construct a new winning formula, given the nation's changing demographics.

"Our challenge was to get voters back," said Al From, a chief architect of Clinton's political rise. "Their challenge is harder: get voters to come into a new coalition."

An array of Republican campaign veterans agree. They say the party's loyal base of conservative activists -- including evangelical Christians, anti-tax crusaders and anti-abortion advocates -- is too big, ideological and vital to be treated with anything but great care and respect. Republicans will go nowhere if they lose a hard-core conservative every time they pick up a new unaligned voter with a more moderate message.

While they circle that conundrum, Republican leaders hope for a charismatic nominee.

Several veteran strategists say Republicans should focus less on modifying their ideas than on improving their campaign mechanics and finding nominees with broader personal appeal than Mitt Romney, John McCain and Bob Dole.

"The foundation of the party as a conservative party hasn't been the principal liability, but the principal asset," said GOP campaign strategist Terry Holt.

Arizona-based Republican consultant Eddie Mahe said finding a charismatic candidate is more important. Given Americans' low opinion of politics, he said, "to sell the party as a party is nonsensical."

A 97-page post-mortem, commissioned by the Republican Party after Romney's loss last fall, said the GOP "is increasingly marginalizing itself, and unless changes are made, it will be increasingly difficult for Republicans to win another presidential election in the near future."

The report emphasized messaging and outreach more than possible changes to policies and proposals. "The party should be proud of its conservative principles," the report said, but it also must be more "welcoming and inclusive" to young voters, minorities and women.

From -- who founded the Democratic Leadership Council, a key proponent of Clinton's 1992 agenda -- says Republicans are on the wrong track. They must be more open to adjusting their policies, he said, if they want to win presidential elections.

Clinton's 1992 team believed "if you get the argument right, people will vote for us," From said. "Republicans don't have the argument right."

Clinton campaign aide Paul Begala said parties that win presidential elections are "always more mainstream and more unified. Right now, the Republicans are neither."

Begala said liberal activists made only modest complaints about Clinton's shift toward the political center because they were sick of losing elections with nominees such as George McGovern, Walter Mondale and Michael Dukakis.

Begala said Republicans might need one more presidential loss to create a similar level of frustration, which can open the way to pragmatism and moderation. Nominating a tea party-leaning "true believer" such as Sen.

Ted Cruz of Texas could do the trick, Begala said.

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